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LAP-BAND agreement

ReShape signs strategic marketing partnership for LAP-BAND

Sequence Health will connect ReShape to a wider audience by building LAP-BAND Brand awareness and powering qualified, insurance-verified leads to key practices.

ReShape Lifesciences has signed a marketing agreement with Sequence Health, a leading patient engagement solutions company, with a goal to increase LAP-BAND procedures in the US. Under the agreement, Sequence Health will launch a targeted direct-to-patient digital marketing campaign to raise awareness and drive demand for the LAP-BAND. The campaign will focus on the unique advantages, proven safety profile, and long-term effectiveness of the LAP-BAND that can potentially benefit a large and growing population of people struggling with obesity and its related co-morbidities.

ReShape will utilise Sequence Health's proven patient engagement process to establish leads, qualify patients and subsequently guide individuals through the entire enrolment pathway, from the initial education process all the way through surgery and aftercare.

"We believe this relationship with Sequence Health is a perfect partnership and approach to inform and encourage patients to explore our LAP-BAND as a less invasive and desirable weight-loss solution," commented Kevin Condrin, Senior Vice President of Commercialization at ReShape Lifesciences. "We are excited to increase awareness of the LAP-BAND as a clinically supported weight loss option that does not dramatically alter or remove parts of the anatomy, a consideration that has been a significant barrier to treatment for many patients."

Through digital and traditional marketing, as well as their proprietary state-of-the art lead and patient tracking systems, Sequence Health will connect ReShape to a wider audience by building LAP-BAND Brand awareness and powering qualified, insurance-verified leads to key practices.

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